This algorithm allows for serving highly relevant ads to the end users based on their areas of interest, as gauged from their browsing behavior. Lastly, Brave browser employs a privacy-focused, on-device, and local machine-learning algorithm on the user's end. Advertisers can run ad campaigns through a managed account or a self-serve platform.Ĭontent creators or publishers can register with Basic Attention Token to receive BAT tokens for creating content that receives traffic and attention within the Brave web browser.īecause the Brave web browser tracks attention and engagement on active tabs, advertisers can better understand which publishers and content align more with their target audience. Hence, advertisers receive the maximum bang for every dollar spent.īrave's anonymous accounting allows advertisers to correctly understand their ads' effectiveness without compromising on users' privacy at any time. Seventy percent of the advertiser's total ad spend is utilized for rewarding users for their attention. They can either use tokens already held by them or buy them with fiat currency. ![]() The advertisers purchase ad space from the BAT ads network and pay with BAT tokens. The BAT Ad ecosystem has three main participants: advertisers, content creators (publishers), and end users. In addition, BAT is a payment and rewards token on the Brave web browser and advertising platform. The platform is bridged across Ethereum and Solana blockchains and delivers utility to their ecosystems. Its upcoming features include BAT utility for search engines, e-commerce, file sharing, and IPNS-verified content.īAT can exist as an ERC-20 or SPL token on the Ethereum or Solana blockchain, respectively. With Brave Wallet and Brave Swaps, the BAT team has brought decentralized finance (DeFi) to the BAT ecosystem. Some well-known participants in the Brave and BAT ecosystem are Verizon, OKX, Purple, BlockFi, The Guardian, Los Angeles Times, The Washington Post, Vimeo, Gala Games, and Tap Network. They eliminate the intermediaries, deliver higher privacy to the users, and facilitate the optimum economic value distribution amongst all ecosystem participants.īAT is commonly exchanged between different entities in the Brave ecosystem, including content creators, publishers, end-users, and advertisers.īrave has 16 million daily active users, 55 million monthly active users, 1.6 million verified content creators (accepting BAT), thousands of campaigns run by leading brands, and 10.6 million BAT wallets. On the other hand, advertisers can show better-targeted ads for optimum engagement and reduce the losses that often occur due to ad fraud.īrave browser and BAT work together efficiently to resolve inefficiencies and privacy violations witnessed in the digital advertising industry. Its primary aim is democratizing the attention economy by allowing users to choose privacy-preserving ads they would like to view and to reward them with BAT. The Brave web browser rewards users for watching ads and offers advertisers higher returns on their ad spends. ![]() The primary purpose of Basic Attention Token is to serve as a unit of exchange within the Brave ecosystem. ![]() The ICO generated more than $35 million within 30 seconds, and the initial BAT price was around $0.036 per token. While the Brave browser went live in January 2016, BAT was launched as an ERC-20 token through an initial coin offering (ICO) in May 2017. The Brave web browser gives users greater control over their data while also allowing them to earn crypto rewards in the form of BAT, the project's utility token. Through their central product, the Brave web browser, Basic Attention Token can provide a system that mutually benefits users, publishers, and advertisers. Combined with Brave, it makes up a decentralized blockchain-based digital advertising platform. Basic Attention Token (BAT) aims to streamline and disrupt the online advertising industry by providing a blockchain-based solution to common web browsing issues.īasic Attention Token (BAT) is the native token of the Brave browser and is used by advertisers to buy services and ad space in the Brave web browser.
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